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BIG AL'S 4-COLOR PERSONALITIES
Introduction
Big Al's 4 Color Personalities
There are numerous versions of the 4 color personalities. We use Big Al's 4 colors because he links the 4 colours to network marketing in his book:
- Mini-Scripts for the Four Color Personalities: How to Talk to our Network Marketing Prospects by Tom 'Big Al' Schreiter
- BigAlBooks.com
All Color Personalities are Good
"It doesn't matter what color personality you are.
All personalities make great leaders."
~ Tom 'Big Al' Schreiter
Connect with the Other Person
Remember...
- Not all people think & process new information like you do
- Pace your speed when talking
- Use words that resonate with the other person
➤ We want the ideas and message inside of our head to get inside of our prospect's head. Then, once inside, the prospect can make a decision if our message will serve their needs or not. ~ Tom 'Big Al' Schreiter
The 4-Colors: Pros & Cons
Yellow, Blue, Red & Green
PEOPLE FOCUSED
➤ Personality Traits
- Help... Bond... Relationship... Support... Harmony
- Hesitate to set goals
➤ Speed Matters
- Need time to process information. Slow & steady.
➤ Phrases for Presenting
- You can help more people
- We need to share this
PEOPLE FOCUSED
➤ Personality Traits
- Fun-loving, high intensity
- Storytellers
- Personal enlightenment
- Hard to focus
- Think fast & act fast
➤ Speed Matters
- Can listen & process faster than we can speak
➤ Phrases for Presenting
- Easy to use, easy to share
CONCEPTS & RESULTS ORIENTED
➤ Personality Traits
- Go-Getters
- Achievers
- Confident
- Desire to be rich, accomplishments, like to be in charge
- Avoid using weak words: Could...try... probably
➤ Speed Matters
- Match your speed with theirs, but make sure you have pertinent & direct information to share
- Get to the point quickly
➤ Phrases for Presenting
- Interested in earning more than your boss?
CONCEPTS & RESULTS ORIENTED
➤ Personality Traits
- Motivated from within
- Facts first... and then more facts
- Too much excitement pushes them away
➤ Speed Matters
- They like to think about their answer before answering
- Don't rush them or interrupt
➤ Phrases for Presenting
- There have been well over 70 clinical studies...
Phrases for Presenting
➤ Words that Work: Benefit, help, comfort, cooperate, encourage, support nourish, happy, connect, fulfilled
➤ Phrases for Presenting
- We can help more people...
- Let's make the world a better place
- Does this resonate with you?
➤ Words that Work: Fun, enjoy, exciting, interesting. incredible, unbelievable, mind-boggling,
➤ Phrases for Presenting
- Let's see how fast this works for you...
- Easy to use, easy to share
- You will enjoy this part...
➤ Words that Work: Wealth, win, compete, challenge, achieve, accomplish, success, first-class
➤ Phrases for Presenting
- Want to get paid for what you actually do?
- Interested in earning more than your boss?
- Want to be in charge? Now you can be your bown oss!
➤ Words that Work: Instructions, training, data, science, facts, details, bottom line, research, proof, reason
➤ Phrases for Presenting
- There have been well over 70 clinical studies...
- The company is growing because the patches work!
- It just makes sense